BSc Marketing

OVERVIEW
The department is focused at producing graduates in marketing through the provision of basic and advanced skills in the various areas of the discipline and entrepreneurship. Such areas include product development, sales, advertising/marketing communication, distribution, production, entrepreneurship and strategy.

VISION STATEMENT
To build globally competitive marketing graduates of impeccable professional pedigree that can add value to the brands of organisations through which the society is improved as well as the wellbeing of mankind..

Philosophy
To broaden students’ competencies in the marketing discipline and enhance their capacities to manage all the different professional areas in the field such as sales, branding, and marketing communications as well as apply theoretical postulations in solving practical marketing issues in modern world.

Objectives
The course is designed to provide the students different skills to succeed in all the sectors of the economy and building their entrepreneurship skills. The curriculum provides the students with a quality academic programme with basic marketing skills required for product development, distribution, advertisements, interpersonal relationship skills, entrepreneurship orientation, leadership skills, and postgraduate studies in any part of the world.

UTME
Candidates must have obtained 5 credits at not more than two sittings in five subjects including English Language, Mathematics, Economics, Accounting, Commerce or Business Methods and other relevant social science and/or commercial subjects at WASSCE, NECO, NABTEC, GCE Ordinary Level, and other recognised O’Level examinations of recognised bodies. At least credit passes in English Language and Mathematics are compulsory.

VISION STATEMENT
Direct Entry into the 200L, in addition to the O’Level requirements above, candidates must possess passes in 3 relevant WAEC/GCE/Cambridge Advanced Level (A’Level) Certificate with a Minimum of C. Diploma in any management courses such as marketing, purchasing and supply, business administration, acco unting, insurance, secretarial administration, office management, banking and finance. JUPEB is also considered.